Flux: What Marketing Managers Need to Navigate the New Environment (Rotman-UTP Publishing)

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The answers to these questions are the fundamental choices every leader must make to craft a successful strategy. Make no mistake about it, strategy is choice; it is…. Please explain.

Flux: What Marketing Managers Need to Navigate the New Environment

A complex adaptive system contrasts with a mechanical system. With a mechanical system, cause and effect are clear and linear: if you push on a certain lever, a particular part of the system will be affected in a predictable way. This makes these systems sound a bit chaotic, but they are also dynamic and adaptable. Much like the systems found in nature, they self-regulate — they change in response to both internal and external triggers.

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